We write your brief together
I lock who you want, what you sell, and how you sound. You approve it. Then I build the list and the emails from that.
What you sell
Your offer, the result the buyer pays for, and what they do today if they never hire you.
Proof
Results, numbers, and customer names we are allowed to mention. Nothing invented.
Who I email
Industry, company size, stage, country, job titles, and seniority.
Fit
Who is a match, who I skip, and the signals I can see on a company or profile.
Timing
What makes it a good moment to write now: a hire, a raise, a product launch, a change at the company.
Your voice
Phrases you use, words we never use, how formal it is, and how you sign off.
The rules
What every email should do, and what it must not do.