We write your brief together
I lock who you want, what you sell, and how you sound. You approve it. Then I write and search from that.
What you sell
Your offer, the result the buyer pays for, and what they do today if they never hire you.
Proof
Results, numbers, and customer names we are allowed to mention. Nothing invented.
Who I contact
Industry, company size, stage, country, job titles, and seniority.
Fit
Who is a match, who I skip, and the signs I can see on a LinkedIn profile.
Timing
What makes it a good moment to write now: a new role, hiring, a post, a change at the company.
Each type of buyer
Their problem, objections, opening line, what to notice on their profile, which proof to use, and how I ask for the next step.
Your voice
Phrases you use, words we never use, how formal it is, and how you sign off.
The rules
What every message should do, and what it must not do.